About the Label
Jasmine Chong embraces quiet luxury, creating meticulously crafted womenswear pieces that marry the romance of rich detailing with the functionality of pret-a-porter. At the heart of each garment is an unapologetic commitment to celebrating the female form, with silhouettes that are fluid and delicate, often cut from a single piece of fabric. The designer weaves rich and personal stories through a canvas of colour, silhouette, texture and form, producing pieces that are sculptural, romantic and meaningful.
The label is for the woman who is soft, yet also strong.
About the designer
Jasmine Chong was born in Kuala Lumpur, Malaysia, where she spent her childhood filling up notebooks with sketches of women in dresses. As a little girl, her mother made many of her favourite dresses on a black 1950s Singer sewing machine, taking her on trips to fabric stores - where she was allowed to run her fingers through yards of fabric, eventually choosing one or two she liked that would be transformed into a new dress.
Jasmine is also a graduate of Parsons The New School for Design, where she earned a degree in Fashion Business, Marketing and Merchandising. Within a year of graduating from Parsons, her eponymous label was born.
The collection launched in New York Fashion Week in February 2016 and has since been featured in Vogue, WWD, ELLE, NY Mag, and Female.